What is the future of BODi? No one knows the future, but I do know that BODi is a great company and deserves a great future. I have been with Beachbody/BODi for over 20 years so I want to share my experiences with the company and some things that have been in the news.
I started my website, Howtobefit.com, on January 1st, 1995. Carl Daikeler and Jon Cogdon started Beachbody in 1998. Here is an AI overview of what the Internet was like back then:
The internet became popular in the 1990s, with the number of users growing rapidly:
1996: 45 million people were using the internet
1999: 150 million people were using the internet, with more than half from the United States
2000: 407 million people were using the internet in 218 countries
2002: 600–800 million people were using the internet
With the number of visitors that I was getting to my running website, it didn’t take me long to realize that I could increase the number by adding fitness, health, and other categories of interest. I also realized that I could monetize my website and that is when I started adding banner affiliate links. The P90X banners from the Beachbody affiliate program were very successful and were money generators.
At the end of 2006, Beachbody ended the affiliate program in favor of a network marketing business model and that lasted until it was announced on September 30th, 2024 that we will go back to affiliate marketing on January 1st, 2025.
Here is more about BODi from an AI overview:
Business model changes
BODi announced a new business model to accelerate its path to profitability. The changes include:
– Lowering infrastructure costs: BODi has lowered its revenue break-even point by over $400 million.
– Expanding distribution points: BODi is expanding its sales channels to include direct-to-consumer, Amazon, and partnerships.
– Moving away from network marketing: BODi is moving away from a network marketing model.
New brand ambassador
BODi named Dean Muhtadi, a former wrestler and football player, as a brand ambassador.
Partnership with Truemed
BODi and Truemed partnered to provide pre-tax reimbursement for BODi health and fitness supplements.
Wellness supporter
BODi became an official wellness supporter of the American Diabetes Association.
Financial results
BODi reported a cash flow from operations of $9.1 million for the first quarter of 2024, which was the first sequential quarterly revenue growth since 2021.
From everything that I have read in sources from Investing.com to the Los Angeles Business Journal, the future for BODi is quite bright. I am looking forward to January 1st, 2025 and to another 20+ years with BODi, once again being an affiliate.
