Carl Daikeler has an interesting theory, presented here, that people are now waiting until after the Super Bowl to start their resolutions, given the drop in people actually starting their resolutions on New Year’s Day. Let’s see what the CEO has to say:
Running a weight loss and fitness company for almost ten years now, you get to see trends. One thing the industry generally takes for granted is that New Year’s is the day people kick off their new diets, and focus on losing the weight they’ve gained since Halloween launched the “60 day season of consumption”.
Year after year, though, I have seen a reduction in that spike of demand on Jan 1st. In fact, I believe this year we will see clear indication that there is a new official start date for the diet season; Monday, Feb 4th… the day after the Super Bowl.
In my house, consumption on Super Bowl Sunday can be as fabulously obscene as Thanksgiving. In terms of the saturated fat, sugar (from soda and alcohol) and the sheer duration of the media marathon, I would argue that throughout the country, the four hour event can be the largest day of consuming empty calories of the year. Americans double their average daily snack food consumption on Super Bowl Sunday, according to the Snack Food Association. 7-Eleven claims a 20% increase in sales of antacid the day after the Super Bowl.
Which is why many people now don’t get serious about losing the winter weight until the day after the big game.
That’s not bad news – it’s just our current reality. So, it’s an opportunity to get ready to do things right this year, with that reality in mind.
You now have 30 days to prepare, and then join us for what we have dubbed: February 4th – National “Before” Day!
