![\"Beachbody](\"https:\/\/howtobefit.com\/coach-blog\/wp-content\/uploads\/2022\/12\/beachbody-challenge-retiring-121222.jpg\")
<\/p>\nThe Beachbody Challenge is transforming and will celebrate BODi Stories and the achievement of high Health Esteem in the New Year.<\/p>\n
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Recently, CEO Carl Daikeler shared his vision for the future in an Open Letter titled \u201cCan We Start Again, Please?<\/a>\u201d In it, he lays out what our transformation from \u201cBeachbody\u201d to \u201cBODi\u201d \u2013\u00a0really<\/em>\u00a0means.<\/p>\n If you haven\u2019t already,\u00a0read it<\/a>\u00a0now. It\u2019s important.<\/p>\n Our transformation as a company goes far beyond a name change. It\u2019s\u00a0not<\/em>\u00a0a superficial update.<\/p>\n In fact, it represents a\u00a0rejection<\/em>\u00a0of monetizing the envy of the superficial and comparisons which are the legacy business model of the Imperfection Economy.<\/p>\n For decades, the fitness industry has sold the idea that \u201cif you look good, you will be happy.\u201d We just don\u2019t believe that\u2019s true.<\/p>\n \u201cYou\u2019re not happy because you look good,\u201d<\/strong>\u00a0says Carl,\u00a0\u201cYou\u2019re happy when you FEEL good.\u201d<\/strong><\/p>\n The truth is that you\u00a0can<\/em>\u00a0feel good<\/em>\u00a0and have positive self-esteem throughout your whole transformation journey.\u00a0Feeling good<\/em>\u00a0isn\u2019t reserved for the \u201cend\u201d of a fitness program or when you take your \u201cafter\u201d photos.<\/p>\n Your success starts the moment you begin to appreciate and embrace yourself for exactly who you are today, understanding what\u2019s truly important to you, and working toward enhancing that feeling.<\/em><\/strong><\/p>\n This kind of success is the future of the fitness and nutrition industry, and at the heart of the category of\u00a0HEALTH ESTEEM<\/strong>.<\/p>\n And as we explore success through the lens of Health Esteem, we\u2019re reimagining our primary vehicle for rewarding and recognizing customer success stories \u2013 the\u00a0Beachbody Challenge<\/a>\u00a0transformation contest.<\/p>\n Over the last 11 years, nearly 500,000 customers have submitted their transformation results to the contest \u2014 including their inspirational\u00a0\u201cbefore and after\u201d<\/a>\u00a0photos.<\/p>\n And since the formation of this company, we celebrate every time we \u201chelp people achieve their goals to lead a healthy fulfilling life,\u201d the company\u2019s enduring mission statement.<\/p>\n But now our evolution from a platform called Beachbody to one called simply \u201cBODi,\u201d opens the door for us to celebrate a broader spectrum of success that occurs\u00a0throughout the entire journey<\/em>\u00a0\u2013 long\u00a0before<\/em>\u00a0the visible results are captured in an \u201cafter\u201d photo.<\/p>\n And that\u2019s why the Beachbody Challenge transformation contest will be retired at the end of the current contest period.<\/p>\n The entry period to submit a transformation story into the Preliminary Round of the last Beachbody Challenge ends on New Year\u2019s Eve, December 31, 2022, at midnight PT.<\/p>\n