{"id":2945,"date":"2012-11-25T11:12:41","date_gmt":"2012-11-25T18:12:41","guid":{"rendered":"http:\/\/howtobefit.com\/coach-blog\/?p=2945"},"modified":"2025-09-12T10:13:00","modified_gmt":"2025-09-12T16:13:00","slug":"adventure-superfood-man","status":"publish","type":"post","link":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/","title":{"rendered":"Adventures of Superfood Man"},"content":{"rendered":"<h3>Shakeology<sup> \u00ae<\/sup> was featured in <em>Bloomberg Businessweek<\/em>! &#8220;The Adventures of Superfood Man&#8221;<\/h3>\n<p><em>Bloomberg Businessweek<\/em> reporter Peter Heller travels to Malibu, CA, to get the inside scoop on exactly what <a href=\"http:\/\/bit.ly\/shakeology-with-a-30-day-money-back-guarantee\">Shakeology<\/a> is, and to learn more about the fascinating life of Darin Olien who he deems may be &#8220;the most aggressive hunter of superfoods on the planet.&#8221;<\/p>\n<p>Click <a href=\"http:\/\/www.businessweek.com\/magazine\/the-adventures-of-superfood-man-01262012.html\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> to learn more about the health-filled, beach lifestyle of Darin Olien as a pioneer of nutrition, the details of and reasons behind <a href=\"http:\/\/bit.ly\/shakeology-with-a-30-day-money-back-guarantee\">Shakeology&#8217;s<\/a> success in the shake industry, plus how superfood-testing specialists are saying <a href=\"http:\/\/bit.ly\/shakeology-with-a-30-day-money-back-guarantee\">Shakeology<\/a> has almost every superfood known to the herbal-loving world.<\/p>\n<p><strong>Read the full article here: <a href=\"http:\/\/www.businessweek.com\/magazine\/the-adventures-of-superfood-man-01262012.html\" target=\"_blank\" rel=\"noopener noreferrer\">The Adventures of Superfood Man<\/a><\/strong><\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Shakeology \u00ae was featured in Bloomberg Businessweek! &#8220;The Adventures of Superfood Man&#8221; Bloomberg Businessweek reporter Peter Heller travels to Malibu, CA, to get the inside scoop on exactly what Shakeology is, and to learn more about the fascinating life of Darin Olien who he deems may be &#8220;the most aggressive hunter of superfoods on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[918],"tags":[],"class_list":["post-2945","post","type-post","status-publish","format-standard","category-healthy-aging","czr-hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adventures of Superfood Man - Coach Rich Dafter&#039;s Fitness, Strength &amp; 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