{"id":2945,"date":"2012-11-25T11:12:41","date_gmt":"2012-11-25T18:12:41","guid":{"rendered":"http:\/\/howtobefit.com\/coach-blog\/?p=2945"},"modified":"2025-09-12T10:13:00","modified_gmt":"2025-09-12T16:13:00","slug":"adventure-superfood-man","status":"publish","type":"post","link":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/","title":{"rendered":"Adventures of Superfood Man"},"content":{"rendered":"

Shakeology \u00ae<\/sup> was featured in Bloomberg Businessweek<\/em>! “The Adventures of Superfood Man”<\/h3>\n

Bloomberg Businessweek<\/em> reporter Peter Heller travels to Malibu, CA, to get the inside scoop on exactly what Shakeology<\/a> is, and to learn more about the fascinating life of Darin Olien who he deems may be “the most aggressive hunter of superfoods on the planet.”<\/p>\n

Click here<\/a> to learn more about the health-filled, beach lifestyle of Darin Olien as a pioneer of nutrition, the details of and reasons behind Shakeology’s<\/a> success in the shake industry, plus how superfood-testing specialists are saying Shakeology<\/a> has almost every superfood known to the herbal-loving world.<\/p>\n

Read the full article here: The Adventures of Superfood Man<\/a><\/strong><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Shakeology \u00ae was featured in Bloomberg Businessweek! “The Adventures of Superfood Man” Bloomberg Businessweek reporter Peter Heller travels to Malibu, CA, to get the inside scoop on exactly what Shakeology is, and to learn more about the fascinating life of Darin Olien who he deems may be “the most aggressive hunter of superfoods on the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[918],"tags":[],"class_list":["post-2945","post","type-post","status-publish","format-standard","category-healthy-aging","czr-hentry"],"yoast_head":"\nAdventures of Superfood Man - Fitness, Strength and Wellness for Real Life<\/title>\n<meta name=\"description\" content=\"Bloomberg Businessweek reporter Peter Heller travels to Malibu, CA, to get the inside scoop on exactly what Shakeology is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adventures of Superfood Man - Fitness, Strength and Wellness for Real Life\" \/>\n<meta property=\"og:description\" content=\"Bloomberg Businessweek reporter Peter Heller travels to Malibu, CA, to get the inside scoop on exactly what Shakeology is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/\" \/>\n<meta property=\"og:site_name\" content=\"Fitness, Strength and Wellness for Real Life\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/howtobefit\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/howtobefit\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-25T18:12:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-12T16:13:00+00:00\" \/>\n<meta name=\"author\" content=\"Rich Dafter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Howtobefit\" \/>\n<meta name=\"twitter:site\" content=\"@Howtobefit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rich Dafter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/2012\\\/11\\\/25\\\/adventure-superfood-man\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/2012\\\/11\\\/25\\\/adventure-superfood-man\\\/\"},\"author\":{\"name\":\"Rich Dafter\",\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/#\\\/schema\\\/person\\\/8f7d34dcb4e2fb9f895e307567ef1346\"},\"headline\":\"Adventures of Superfood Man\",\"datePublished\":\"2012-11-25T18:12:41+00:00\",\"dateModified\":\"2025-09-12T16:13:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/2012\\\/11\\\/25\\\/adventure-superfood-man\\\/\"},\"wordCount\":116,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/#\\\/schema\\\/person\\\/8f7d34dcb4e2fb9f895e307567ef1346\"},\"articleSection\":[\"Healthy Aging\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/2012\\\/11\\\/25\\\/adventure-superfood-man\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/2012\\\/11\\\/25\\\/adventure-superfood-man\\\/\",\"url\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/2012\\\/11\\\/25\\\/adventure-superfood-man\\\/\",\"name\":\"Adventures of Superfood Man - Fitness, Strength and Wellness for Real Life\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/#website\"},\"datePublished\":\"2012-11-25T18:12:41+00:00\",\"dateModified\":\"2025-09-12T16:13:00+00:00\",\"description\":\"Bloomberg Businessweek reporter Peter Heller travels to Malibu, CA, to get the inside scoop on exactly what Shakeology is.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/2012\\\/11\\\/25\\\/adventure-superfood-man\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/2012\\\/11\\\/25\\\/adventure-superfood-man\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/2012\\\/11\\\/25\\\/adventure-superfood-man\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adventures of Superfood Man\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/#website\",\"url\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/\",\"name\":\"Fitness, Strength and Wellness for Real Life\",\"description\":\"Coach Rich Dafter's Howtobefit.com Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/#\\\/schema\\\/person\\\/8f7d34dcb4e2fb9f895e307567ef1346\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/#\\\/schema\\\/person\\\/8f7d34dcb4e2fb9f895e307567ef1346\",\"name\":\"Rich Dafter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/acequia-run-rio-grande-041917.jpg\",\"url\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/acequia-run-rio-grande-041917.jpg\",\"contentUrl\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/acequia-run-rio-grande-041917.jpg\",\"width\":640,\"height\":480,\"caption\":\"Rich Dafter\"},\"logo\":{\"@id\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/acequia-run-rio-grande-041917.jpg\"},\"description\":\"Servant of God, blessed to be a work from home Dad, lifelong runner, CEO of a national health and fitness company, full time Star Diamond Team Beachbody Coach\",\"sameAs\":[\"http:\\\/\\\/www.howtobefit.com\",\"https:\\\/\\\/www.facebook.com\\\/howtobefit\",\"https:\\\/\\\/www.instagram.com\\\/coachrichdafter\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/richdafter\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/richdafter\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/Howtobefit\"],\"url\":\"https:\\\/\\\/howtobefit.com\\\/coach-blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adventures of Superfood Man - Fitness, Strength and Wellness for Real Life","description":"Bloomberg Businessweek reporter Peter Heller travels to Malibu, CA, to get the inside scoop on exactly what Shakeology is.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/","og_locale":"en_US","og_type":"article","og_title":"Adventures of Superfood Man - Fitness, Strength and Wellness for Real Life","og_description":"Bloomberg Businessweek reporter Peter Heller travels to Malibu, CA, to get the inside scoop on exactly what Shakeology is.","og_url":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/","og_site_name":"Fitness, Strength and Wellness for Real Life","article_publisher":"https:\/\/www.facebook.com\/howtobefit","article_author":"https:\/\/www.facebook.com\/howtobefit","article_published_time":"2012-11-25T18:12:41+00:00","article_modified_time":"2025-09-12T16:13:00+00:00","author":"Rich Dafter","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/Howtobefit","twitter_site":"@Howtobefit","twitter_misc":{"Written by":"Rich Dafter","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/#article","isPartOf":{"@id":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/"},"author":{"name":"Rich Dafter","@id":"https:\/\/howtobefit.com\/coach-blog\/#\/schema\/person\/8f7d34dcb4e2fb9f895e307567ef1346"},"headline":"Adventures of Superfood Man","datePublished":"2012-11-25T18:12:41+00:00","dateModified":"2025-09-12T16:13:00+00:00","mainEntityOfPage":{"@id":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/"},"wordCount":116,"commentCount":0,"publisher":{"@id":"https:\/\/howtobefit.com\/coach-blog\/#\/schema\/person\/8f7d34dcb4e2fb9f895e307567ef1346"},"articleSection":["Healthy Aging"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/","url":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/","name":"Adventures of Superfood Man - Fitness, Strength and Wellness for Real Life","isPartOf":{"@id":"https:\/\/howtobefit.com\/coach-blog\/#website"},"datePublished":"2012-11-25T18:12:41+00:00","dateModified":"2025-09-12T16:13:00+00:00","description":"Bloomberg Businessweek reporter Peter Heller travels to Malibu, CA, to get the inside scoop on exactly what Shakeology is.","breadcrumb":{"@id":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/howtobefit.com\/coach-blog\/2012\/11\/25\/adventure-superfood-man\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/howtobefit.com\/coach-blog\/"},{"@type":"ListItem","position":2,"name":"Adventures of Superfood Man"}]},{"@type":"WebSite","@id":"https:\/\/howtobefit.com\/coach-blog\/#website","url":"https:\/\/howtobefit.com\/coach-blog\/","name":"Fitness, Strength and Wellness for Real Life","description":"Coach Rich Dafter's Howtobefit.com Blog","publisher":{"@id":"https:\/\/howtobefit.com\/coach-blog\/#\/schema\/person\/8f7d34dcb4e2fb9f895e307567ef1346"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/howtobefit.com\/coach-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/howtobefit.com\/coach-blog\/#\/schema\/person\/8f7d34dcb4e2fb9f895e307567ef1346","name":"Rich Dafter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/howtobefit.com\/coach-blog\/wp-content\/uploads\/2022\/06\/acequia-run-rio-grande-041917.jpg","url":"https:\/\/howtobefit.com\/coach-blog\/wp-content\/uploads\/2022\/06\/acequia-run-rio-grande-041917.jpg","contentUrl":"https:\/\/howtobefit.com\/coach-blog\/wp-content\/uploads\/2022\/06\/acequia-run-rio-grande-041917.jpg","width":640,"height":480,"caption":"Rich Dafter"},"logo":{"@id":"https:\/\/howtobefit.com\/coach-blog\/wp-content\/uploads\/2022\/06\/acequia-run-rio-grande-041917.jpg"},"description":"Servant of God, blessed to be a work from home Dad, lifelong runner, CEO of a national health and fitness company, full time Star Diamond Team Beachbody Coach","sameAs":["http:\/\/www.howtobefit.com","https:\/\/www.facebook.com\/howtobefit","https:\/\/www.instagram.com\/coachrichdafter\/","https:\/\/www.linkedin.com\/in\/richdafter\/","https:\/\/www.pinterest.com\/richdafter\/","https:\/\/x.com\/https:\/\/twitter.com\/Howtobefit"],"url":"https:\/\/howtobefit.com\/coach-blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/howtobefit.com\/coach-blog\/wp-json\/wp\/v2\/posts\/2945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howtobefit.com\/coach-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howtobefit.com\/coach-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howtobefit.com\/coach-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howtobefit.com\/coach-blog\/wp-json\/wp\/v2\/comments?post=2945"}],"version-history":[{"count":0,"href":"https:\/\/howtobefit.com\/coach-blog\/wp-json\/wp\/v2\/posts\/2945\/revisions"}],"wp:attachment":[{"href":"https:\/\/howtobefit.com\/coach-blog\/wp-json\/wp\/v2\/media?parent=2945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howtobefit.com\/coach-blog\/wp-json\/wp\/v2\/categories?post=2945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howtobefit.com\/coach-blog\/wp-json\/wp\/v2\/tags?post=2945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}