{"id":129,"date":"2008-05-07T11:43:18","date_gmt":"2008-05-07T11:43:18","guid":{"rendered":"http:\/\/changeyourbody.wordpress.com\/?p=131"},"modified":"2008-05-07T11:43:18","modified_gmt":"2008-05-07T11:43:18","slug":"test-your-brains-behind-the-food-iq","status":"publish","type":"post","link":"https:\/\/howtobefit.com\/coach-blog\/2008\/05\/07\/test-your-brains-behind-the-food-iq\/","title":{"rendered":"Test Your &#8220;Brains Behind the Food&#8221; IQ!"},"content":{"rendered":"<p>Sure, you&#8217;ve thought about \t\t\t\t\t\t\t\t\t\t\t brain food before, but have you ever thought about the brains behind the food? \t\t\t\t\t\t\t\t\t\t\t Doesn&#8217;t sound too appealing at first, I know. I&#8217;m referring to the people who \t\t\t\t\t\t\t\t\t\t\t were responsible for some of the most successful food ad campaigns, making \t\t\t\t\t\t\t\t\t\t\t their products standouts in a market full of competitors. \u00a0 <a title=\"Test Your &quot;Brains Behind the Food&quot; IQ!\" href=\"http:\/\/www.howtobefit.com\/brains-behind-food.htm\">Continued&#8230;<\/a><\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Sure, you&#8217;ve thought about brain food before, but have you ever thought about the brains behind the food? Doesn&#8217;t sound too appealing at first, I know. I&#8217;m referring to the people who were responsible for some of the most successful food ad campaigns, making their products standouts in a market full of competitors. \u00a0 Continued&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","category-miscellaneous-posts","czr-hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Test Your &quot;Brains Behind the Food&quot; IQ! - Coach Rich Dafter&#039;s Fitness, Strength and Endurance Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/howtobefit.com\/coach-blog\/2008\/05\/07\/test-your-brains-behind-the-food-iq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Test Your &quot;Brains Behind the Food&quot; IQ! - Coach Rich Dafter&#039;s Fitness, Strength and Endurance Blog\" \/>\n<meta property=\"og:description\" content=\"Sure, you&#8217;ve thought about brain food before, but have you ever thought about the brains behind the food? 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